Saturday, 7 May 2016
Wednesday, 10 February 2016
ELEMENTS OF MAGAZINE DESIGN
QUESTION PAPERS AND ANSWER KEYS
Headlines
Headlines can vary in size and the importance of the article determines headline size. I will talk about headline treatments in another extensive tutorial. Positioning of the headline is also vital and you should aim to place your headlines on the top of a page.
The headline should be set in the bigger size regarding other text elements on the page.
Intro (kicker, stand-first, deck)
From the design point of view intro should be set in bigger type size than body copy but in a much smaller size than the headline.
Body copy (body text)
This is the largest part of any article. Body copy should be as interesting as the design, as the headline and intro text. . Setting right margins, columns and size of the body copy affects its readability and usability.Pull quotes
Pull quotes are very useful and attractive.
Pull out quotes can be taken out directly from the body text or they can be summarized excerpts
Subheads
Subheads are used to break up the body copy and to give some clever insight into what the reader can expect in the next few paragraphs.
Image captions
Bylines and creditshe byline on a newspaper or magazine article gives the date, as well as the name of the writer of the article. Bylines are traditionally placed between the headline and the text of the article, although some magazines (notably Reader's Digest) place bylines at the bottom of the page, to leave more room for graphical elements around the headline.
Running head (section head)
These are navigation elements that guide the reader. If you set them in brightly colored box and bleed them out of the page they will be visible even when the magazine is closed.Folio
Folio can consist of several elements. Page number is mandatory but others are optional. Others can be publication logo, date, month, section title, web page, but again do not over do it.Panels and box copy
Boxes are used as news items or as extensions to a long article in which you can place some other facts or data which are relevant to the article. These types of copy are generally shorter in length and have more factual tone. They can be in a form of a text, bulleted text or lists.
The byline on a newspaper or magazine article gives the name, the date, and often the position, of the writer of the article.
WEB 2
1.
Which of the following was a microblogging site till recently?
a) You Tube
b)
Facebook
c) Twitter
d)
Wiki
(1)
2.
Identify
the mismatched one from the pair of editors and magazines.
a)
Mohan
Sivanand - Readers Digest(India)
b) N.Ram - Frontline
c) Krishna Prasad - Outlook
d) TarunTejpal - The Week
(1)
3. Find out the
Dada Saheb Phalke award winner of 2015.
a)
ShashiKapoor
b)
K.Balachandar
c)
Gulzar
d)
Soumitra
Chatterrji
(1)
4.
Name
the director of documentary Images and Reflections: A Journey into Adoor's
Imagery.
a) Mrinal Sen
b) Girish Karnad
c) Girish Kasaravalli
d)
Adoor Goplakrishnan
(1)
5. Complete the
sentence:
National Public
Relations day is
observed on ---------------------
every year.
a)
April
23
b)
May
21
c)
January
29
d)
April
21
(1)
6.
There
are several types of microphones to record sound from various directions.
Which are these microphones?.
(1)
7.
What is the purpose of radio bridge
programme
in broadcasting studio. (1)
8.
Explain
the concept of Web.2.
(1)
9.
Define
technical writing.
(1)
10.
What
do you mean by the term teases
in
TV news?
(1)
11.
Elucidate
the expression 'grammar of
cinema.'
(1)
12.
Comment
on Indian new wave film
movement.
(1)
13.
Present
the basic rule/ style of radio
news
writing in single sentence.
(1)
14.
What
are the different stages in the
process
of technical writing?
(1)
15.
Write down four important functions of
the
Public Relations Officer in an
organization.
(2)
16.
State
four principles of magazine
editing.
(2)
(2)
17.
Which
is your favourite magazine?
Explain
why do you read it regularly.
(2)
(2)
18.
Madhu
is a radio news anchor and
Jasmine
is a radio jockey. Contrast their
professional
qualities.
(2)
19.
Differentiate
Digital Radio Mondiale
and
Frequency Modulation.
(2)
20.
You
are planning to produce a short
film
on child labour and you know that
a
story board is necessary for describing
each
scene. Sketch a story board for the
opening
scene.
(3)
21.
Prepare
a TV news script from the given
(3)
news story
either, in English
or
Malayalam.
(3)
A
four-member delegation led by Gautham Adani’s son Karan Adani, who is also the
executive director of Adani Ports, will visit Chief Minister OommenChandy on
Monday to discuss further steps to make Vizhinjam International Seaport Limited
a reality.
The
delegation will meet Mr. Chandy at the chief minister’s chamber in the Assembly
complex at 12 noon. The dates for signing the agreement for the port and the
inaugural ceremony for the construction are likely to come up at the meeting.
The
visit is a follow-up of the state government submitting the letter of award to
Adani Ports. Both the chief minister and Port Minister K. Babu had earlier
written to the centre seeking exemption from the cabotage law for the port.
Another letter will be sent to the centre to extend the cabotage exemption to
Vallarpadam port, which ends in October. Mr. Babu said in a statement on
Friday.
22.
The media club of your school plans to
conduct a film
festival this year. Discuss
the need of organizing such film
festivals
in campus every year.
(3)
23.
Recently in television channels there is
a boom of surrogate
advertisements and
infomercials.
Substantiate your views.
(3)
(3)
1 2
advertisements we see on web pages
and describe them with examples. (4)
25.
If
you are appointed as corporate
communication officer in a company,
what are the new media tools you
would use to promote corporate image
of a company? Enlist them and explain
any three.
(4)
26.
The
user manual is an important 2
Describe the structure of user manual
with illustrations.
(5)
27.
While
reading a newspaper and its
online
edition (website) you might have
noticed
many
differences
and
similarities.
Compare a print newspaper
and its
web edition in
terms of
important
characteristics of both types
of
newspapers and write a report.
(5)
(5)
28. Identify the personality
from
the
given
photograph
and write
profile
not exceeding in
about
500words for your
campus
magazine.
(6)
Hints:
(6)
- An activist for female education in
Pakistan
- The youngest-ever Nobel Prize
laureate
- Known mainly for human rights
advocacy
1 3
Qn.
Sub
Answer
Key /Value Points
Score
Total
No.
Qns
1
c) Twitter
1
1
2
d)TharunTejpal-
The Week
1
1
3
a)ShashiKapoor
1
1
4
c)GirishKasaravalli
1
1
5
d)April 21
1
1
6
Uni-directional,bi-directional
and omni- directional
microphones.
1
1
7
It is used for
connecting different radio stations for a
programme or
interaction with participants.
1
1
8
Web.2. is the
user generated part of the internet consisting
of blogs, social
media and other user generated content.
1
1
9
Technical writing
is defined as writing technical information
for someone who
doesn't have technical background or
know-how.
1
1
10
Teases are short
sentences used in a television news script to
hold the audience
attention just before a commercial break.
1
1
11
The inner meaning
of the expression grammar of cinema
means the
composition of a visual language
1
1
12
The Indian new
wave or parallel cinema movement began in
1950s. Satyajit
Ray, Ritwik Ghatak, Mani Kaul and
Mrinal Sen were
the pioneers of this movement.
1
1
13
The basic rule in
radio news writing is to keep the sentences
short, avoid
complex sentences and use common words.
1
1
14
Planning,Drafting
and Revising.
1
1
15
Media, community,
industry and governmental relations,
campaigns,
interest group representation, conflict mediation,
investor and
employee relations etc.
2
2
16
Editorial policy,
content, balance, comprehensiveness,
accuracy, house
style.(short note
on any four)
2
2
17
Any magazine,
reasons for selection:good design and lay out.
2
2
18
A radio news anchor is the reader of radio
news bulletin. They have solid training in reporting, editing and news reading
in addition to the oral communication skills.
A
radio jockey work in FM stations
and presents film songs
in entertainment way. They have pleasing
voice, knowledge
of
music and software skills.
2
2
1 4
1.
Which of the following was a microblogging site till recently?
a) You Tube
|
b)
Facebook
|
|
c) Twitter
|
d)
Wiki
|
(1)
|
2.
Identify
the mismatched one from the pair of editors and magazines.
a)
Mohan
Sivanand - Readers Digest(India)
b) N.Ram - Frontline
c) Krishna Prasad - Outlook
d) TarunTejpal - The Week
|
(1)
|
3. Find out the
Dada Saheb Phalke award winner of 2015.
a)
|
ShashiKapoor
|
|
b)
|
K.Balachandar
|
|
c)
|
Gulzar
|
|
d)
|
Soumitra
Chatterrji
|
(1)
|
4.
Name
the director of documentary Images and Reflections: A Journey into Adoor's
Imagery.
a) Mrinal Sen
b) Girish Karnad
c) Girish Kasaravalli
d)
Adoor Goplakrishnan
|
(1)
|
|
5. Complete the
sentence:
|
||
National Public
Relations day is
|
||
observed on ---------------------
|
every year.
|
|
a)
|
April
23
|
|
b)
|
May
21
|
|
c)
|
January
29
|
|
d)
|
April
21
|
(1)
|
6.
There
are several types of microphones to record sound from various directions.
Which are these microphones?.
|
(1)
|
7.
What is the purpose of radio bridge
programme
in broadcasting studio. (1)
|
||
8.
|
Explain
the concept of Web.2.
|
(1)
|
9.
|
Define
technical writing.
|
(1)
|
10.
|
What
do you mean by the term teases
|
|
in
TV news?
|
(1)
|
|
11.
|
Elucidate
the expression 'grammar of
|
|
cinema.'
|
(1)
|
|
12.
|
Comment
on Indian new wave film
|
|
movement.
|
(1)
|
|
13.
|
Present
the basic rule/ style of radio
|
|
news
writing in single sentence.
|
(1)
|
|
14.
|
What
are the different stages in the
|
|
process
of technical writing?
|
(1)
|
|
15.
|
Write down four important functions of
|
|
the
Public Relations Officer in an
|
||
organization.
|
(2)
|
|
16.
|
State
four principles of magazine
|
|||||||||
editing.
|
(2)
|
(2)
|
||||||||
17.
|
Which
is your favourite magazine?
|
|||||||||
Explain
why do you read it regularly.
|
||||||||||
(2)
|
(2)
|
|||||||||
18.
|
Madhu
is a radio news anchor and
|
|||||||||
Jasmine
is a radio jockey. Contrast their
|
||||||||||
professional
qualities.
|
(2)
|
|||||||||
19.
|
Differentiate
Digital Radio Mondiale
|
|||||||||
and
Frequency Modulation.
|
(2)
|
|||||||||
20.
|
You
are planning to produce a short
|
|||||||||
film
on child labour and you know that
|
||||||||||
a
story board is necessary for describing
|
||||||||||
each
scene. Sketch a story board for the
|
||||||||||
opening
scene.
|
(3)
|
|||||||||
21.
|
Prepare
a TV news script from the given
|
(3)
|
||||||||
news story
either, in English
or
|
||||||||||
Malayalam.
|
(3)
|
|||||||||
A
four-member delegation led by Gautham Adani’s son Karan Adani, who is also the
executive director of Adani Ports, will visit Chief Minister OommenChandy on
Monday to discuss further steps to make Vizhinjam International Seaport Limited
a reality.
The
delegation will meet Mr. Chandy at the chief minister’s chamber in the Assembly
complex at 12 noon. The dates for signing the agreement for the port and the
inaugural ceremony for the construction are likely to come up at the meeting.
The
visit is a follow-up of the state government submitting the letter of award to
Adani Ports. Both the chief minister and Port Minister K. Babu had earlier
written to the centre seeking exemption from the cabotage law for the port.
Another letter will be sent to the centre to extend the cabotage exemption to
Vallarpadam port, which ends in October. Mr. Babu said in a statement on
Friday.
22.
|
The media club of your school plans to
|
|||||||||
conduct a film
festival this year. Discuss
|
||||||||||
the need of organizing such film
|
||||||||||
festivals
in campus every year.
|
(3)
|
|||||||||
23.
|
Recently in television channels there is
|
|||||||||
a boom of surrogate
advertisements and
|
||||||||||
infomercials.
Substantiate your views.
|
||||||||||
(3)
|
(3)
|
|||||||||
1 2
advertisements we see on web pages
|
||
and describe them with examples. (4)
|
||
25.
If
you are appointed as corporate
If
you are appointed as corporate
communication officer in a company,
|
||||||
what are the new media tools you
|
||||||
would use to promote corporate image
|
||||||
of a company? Enlist them and explain
|
||||||
any three.
|
(4)
|
|||||
26.
The
user manual is an important 2
Describe the structure of user manual
|
|||
with illustrations.
|
(5)
|
||
27.
While
reading a newspaper and its
online
edition (website) you might have
|
|||||||||||
noticed
|
many
|
differences
|
and
|
||||||||
similarities.
Compare a print newspaper
|
|||||||||||
and its
web edition in
terms of
|
|||||||||||
important
characteristics of both types
|
|||||||||||
of
newspapers and write a report.
|
(5)
|
(5)
|
|||||||||
28. Identify the personality
|
|||||||||||
from
|
the
|
given
|
|||||||||
photograph
and write
|
|||||||||||
profile
not exceeding in
|
|||||||||||
about
500words for your
|
|||||||||||
campus
magazine.
|
(6)
|
||||||||||
Hints:
|
(6)
|
||||||||||
- An activist for female education in
|
|||||||||||
Pakistan
|
|||||||||||
- The youngest-ever Nobel Prize
|
|||||||||||
laureate
|
|||||||||||
- Known mainly for human rights
|
|||||||||||
advocacy
|
|||||||||||
1 3
Qn.
|
Sub
|
Answer
Key /Value Points
|
Score
|
Total
|
No.
|
Qns
|
|||
1
|
c) Twitter
|
1
|
1
|
|
2
|
d)TharunTejpal-
The Week
|
1
|
1
|
|
3
|
a)ShashiKapoor
|
1
|
1
|
|
4
|
c)GirishKasaravalli
|
1
|
1
|
|
5
|
d)April 21
|
1
|
1
|
|
6
|
Uni-directional,bi-directional
and omni- directional
|
|||
microphones.
|
1
|
1
|
||
7
|
It is used for
connecting different radio stations for a
|
|||
programme or
interaction with participants.
|
1
|
1
|
||
8
|
Web.2. is the
user generated part of the internet consisting
|
|||
of blogs, social
media and other user generated content.
|
1
|
1
|
||
9
|
Technical writing
is defined as writing technical information
|
|||
for someone who
doesn't have technical background or
|
||||
know-how.
|
1
|
1
|
||
10
|
Teases are short
sentences used in a television news script to
|
|||
hold the audience
attention just before a commercial break.
|
1
|
1
|
||
11
|
The inner meaning
of the expression grammar of cinema
|
|||
means the
composition of a visual language
|
1
|
1
|
||
12
|
The Indian new
wave or parallel cinema movement began in
|
|||
1950s. Satyajit
Ray, Ritwik Ghatak, Mani Kaul and
|
||||
Mrinal Sen were
the pioneers of this movement.
|
1
|
1
|
||
13
|
The basic rule in
radio news writing is to keep the sentences
|
|||
short, avoid
complex sentences and use common words.
|
1
|
1
|
||
14
|
Planning,Drafting
and Revising.
|
1
|
1
|
|
15
|
Media, community,
industry and governmental relations,
|
|||
campaigns,
interest group representation, conflict mediation,
|
||||
investor and
employee relations etc.
|
2
|
2
|
||
16
|
Editorial policy,
content, balance, comprehensiveness,
|
|||
accuracy, house
|
style.(short note
on any four)
|
2
|
2
|
|
17
|
Any magazine,
reasons for selection:good design and lay out.
|
2
|
2
|
|
18
A radio news anchor is the reader of radio
news bulletin. They have solid training in reporting, editing and news reading
in addition to the oral communication skills.
A
radio jockey work in FM stations
and presents film songs
in entertainment way. They have pleasing
voice, knowledge
|
||
of
music and software skills.
|
2
|
2
|
1 4
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